Here is a short, simple review of Get Together by People & Company – Bailey Richardson, Kevin Huynh & Kai Elmer Sotto. For more marketing book reviews click here.

The book

Get Together is a handy guide about building communities. It’s exactly what I look for in a marketing book – compact, clear and practical.

The title explores the steps to build a community that works. As in, a group of people coming together over a common passion that not only grows consistently over time but also flourishes even in the absence of its founders.

Get Together explains how to approach the milestones of successful communities, from sparking the flame (getting started) and stoking the fire (gathering more members) to finally passing the torch (creating new leaders).

The book is packed with real-life examples and anecdotes which make it surprisingly relatable and human compared to the usual, preachy marketing how-to‘s. My personal favourites are the stories of The Cloud Appreciation Society and New York’s We Run Uptown, including interviews to the founding members and details of how they got started.

Credits - Cloud Appreciation Society

The author

Authors, in this case.

Bailey Richardson, Kevin Huynh & Kai Elmer Sotto are the minds behind Get Together and the founders of People & Company, an agency that specialises in community building. In previous experiences they were part of the teams who built and operationalised some of the most successful communities in the world including Facebook, Instagram and CreativeMornings.

Credits - Kindel Media / Pexels

Why you should read it

One of my favourite quotes from Get Together is “Although communities feel magical, they don’t come together by magic”.

Communities are everywhere these days, even more so in the age of lockdown and virtual communications. It’s simply in our nature. All of us at some point will be involved in building one – whether it’s a local workout crew, the following of a YouTube channel or the fanbase of a big brand.

This is why you should be interested in understanding what inspires people to come together and specifically what triggers, grows and strengthens communities both online and offline.

Get Together brings some logic and method to the seemingly puzzling task of building a community, providing a step-by-step guide if you’re beginning or you’re stuck with yours.

Tap here to see Get Together‘s official website.

There are NO affiliate links on AdCoffee as it’s a passion project, but if you like what you see you can always donate a coffee (ha!) on Ko-fi. 👌

More marketing book reviews? 👇

Hey, you. If you liked this post, you should get the next ones straight to your inbox.